What would it take to collaborate on content in a way that satisfies all of your stakeholders?
As digital professionals, we know how to create content that meets user needs. We have evidence to prove it, from neuroscience to analytics to lab research. But our stakeholders often see things differently. They resist our recommendations with opinions and anecdotes, insist on using jargon and legalese, appeal to emotion, or offer reasons that seem to be motivated by politics. So we try to get them to “buy-in” to our methods by presenting more data and more evidence. We argue our case in the hope of convincing them to follow our advice. It rarely works.
It’s time to stop arguing. We can’t force people to see our perspective. But we do have a choice. There are techniques we can use to understand our stakeholders’ positions, to find out why they object to our advice. This isn’t compromise. We’re not giving up our values, we’re putting them into practice by finding solutions that work for everyone.
Collaboration techniques work by building a shared understanding of all of the constraints around a content problem—whether they’re business needs, technical constraints, or legal requirements—and working together to find an approach that meets all of them.
During this 1-day course led by Jonathan Kahn you’ll learn to:
“A well paced, interactive and informative day. I now have simple tools and techniques I can use to collaborate with stakeholders which I believe will genuinely help.” Janey Crichton, NHS Health Scotland
“I came away with not only a clearer understanding of the issues but also with a number of useful techniques to help me tackle them and an action plan to put it into practice.” Rachel Bhandari, University of Edinburgh
“It was grounded in the day-to-day experiences of people who work with web content. The friendly and lighthearted tone of the day made it easy to try things out, learn and meet new people.”Liz Whyte, Citizens Advice
“Very relevant for a multiple stakeholder large organisation.” Simon Peters, Transport for London
“I would definitely recommend this event to other content editors and writers. It was informative, fun and challenging. I was surrounded by like-minded people and felt comfortable speaking to new people.” Louise Skinner, Christian Aid
“One of the best conferences I’ve ever attended. I usually attend copywriting or UX-led events, and this was a fantastic blend of the two. It was clear that the event was created by content designers for content designers.” Jen Lambourne, Inviqa
“A really interesting day. I learnt a lot from other participants as well as the speakers and workshop leaders.” Ann Horrell, National Institute for Health and Care Excellence (NICE)
£500 + VAT.
Early-bird price: £400 + VAT if you register by 17 July.
Note: these prices are for online payment by credit/debit card.
The course runs 9am–5pm and includes refreshments and lunch.
We accept cancellations up to 60 days before the event: we’ll refund your registration minus a 20% cancellation fee. Fewer than 60 days before the event we won’t refund your registration.
Note: we don’t allow transfers. Please make sure that you can attend before you register.
For groups of 10 or more, we can lead training inside your organisation. Sessions can either follow our 1-day course syllabus or we can tailor them to your team’s needs. We can also present at internal conferences or team retreats.
If you’d like to arrange training for your organisation, get in touch.
Do you experience challenges collaborating with stakeholders, subject matter experts, or different parts of your organisation? Would you like to learn practical techniques to build shared understanding and create efficient content processes that stakeholders are willing to take part in? You’ll learn:
Erica shares what she learned during the development of features for Messenger, Facebook’s mobile messaging app used by over 1 billion people. Find out what’s involved in creating content for a digital product and how content strategists collaborate with other roles within a product team. You’ll learn:
Hear how American Express worked with digital agency Brilliant Noise to pilot a collaborative model for content planning, production, and distribution across global teams. They created the Editorial Hub, an end-to-end system for content. The Hub promotes consistent, customer-focused content through a shared purpose and set of objectives. Learn how to:
Hear how the BBC News digital team worked with journalists to create a custom content experience for mobile video. Instead of treating this as a pure design problem—how to get video onto a platform as efficiently as possible—Alex’s team collaborated with editorial and broadcast delivery teams to experiment with new processes for creating content for a specific audience. Learn how to:
Naintara explains how her team ran a user research project about the needs of small business owners that helped both digital experts and subject matter experts to broaden their perspectives about their users’ context. This enabled people to step out of their entrenched positions and find an approach that satisfied everyone. You’ll learn:
Jo’s team worked with a technology accelerator programme to create BECCA, a digital service that supports women to adapt to life after breast cancer. The project involved people from across the organisation, including clinical experts, front-line staff, and executives. Hear how Jo’s team supported stakeholders to collaborate on content, design, and functionality using a combination of user research and iterative development. Learn how to:
How can we build and nurture cross-disciplinary digital teams? In this panel discussion featuring hiring managers from digital teams in government, technology, charity, and agencies, you’ll learn: