Content strategy for Facebook Messenger (case study)
Erica Hoerl, Content Strategist, Facebook
Recorded live at agile content conf, 30 Jan. 2017, Sadler’s Wells Theatre, London.
Erica shares what she learned during the development of features for Messenger, Facebook’s mobile messaging app used by over 1 billion people. You’ll learn:
- how content strategists contribute to both the interface and the positioning of digital products
- what the team discovered about the specific user group they were designing for through iteration and feedback
- which processes are effective for encouraging collaboration between content strategists and designers, user researchers, data analysts, product managers, and product marketers