agile content conf

Unifying global content teams around a common purpose at American Express (case study)

Sarah Jones, former Manager, Global Digital Content, American Express, Lauren Pope, Content Strategist, Brilliant Noise

Recorded live at agile content conf, 30 Jan. 2017, Sadler’s Wells Theatre, London.

Hear how American Express worked with digital agency Brilliant Noise to pilot a collaborative model for content planning, production, and distribution across global teams. They created the Editorial Hub, an end-to-end system for content. The Hub promotes consistent, customer-focused content through a shared purpose and set of objectives. Learn how to:

  • unify content teams around a common purpose and set of objectives
  • encourage dialogue between separate teams in a large organisation
  • synchronise content planning by implementing a shared editorial calendar

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