Go beyond arguments about content to find an approach that works for everyone
Jonathan Kahn, Organiser, agile content conf
Recorded live at agile content conf, 30 Jan. 2017, Sadler’s Wells Theatre, London.
Do you experience challenges collaborating with stakeholders, subject matter experts, or different parts of your organisation? Would you like to learn practical techniques to build shared understanding and create efficient content processes that stakeholders are willing to take part in? You’ll learn:
- why stakeholders resist evidence-based arguments and appeal to emotion, opinion, or politics
- how to reframe objections as requirements and create a shared understanding of all the constraints around a content problem
- how to invent an approach that satisfies all of these requirements without giving up your values